Original Post April 27th, by Sharlyn Lauby at Mashable, The Social Media Guide

Companies are realizing that people are talking about them whether they like it or not. As a result, they’re deciding whether they should consider having a social media presence, and hence, a policy. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.
Read the whole article.

This one day course is offered through Camosun College’s Continuing Education. I haven’t sat in on Michael’s course, but I’ve heard it’s a great session. See advert below.

Many websites just don’t work as well as they could. This informative seminar will help you define the core problems and solutions for your site. Find out what web site strategies really produce results — factors you can implement without any specialized technical knowledge or software, and with little or no monetary investment.

You will learn what to include on your website and why, tips on writing for the Web, how to structure content and how to carry out keyword optimization. Learn to make effective use of the two most powerful promotional channels — search engines and linking.

You will leave with many suggestions to enhance your website. Seminar format — not a hands-on workshop.

2009Q3 BSCM 655V 001 • May 11 (1 sess) • $50
Michael Linehan • Mon • 6:30-9:30pm • Camosun, Interurban

REGISTRATION INFORMATION
http://camosun.ca/ce/register.html

This looks to be a good place to start podcasting.
Podcasting is a means to publish audio and video content to the world via the Internet. Audiences are able to subscribe to their favorite shows and automatically receive the latest episodes in iTunes or similar client. Creating a podcast of your own is almost as easy as listening to one. Grab a mic, record an MP3, get on your soapbox, and let them take it from there!

http://www.libsyn.com/

An inside look at the kinds of things our senior technology director thinks about.

http://www.youtube.com/watch?v=U_HgMduuE5s

Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at any time, from anywhere. And it’s free.

http://www.evernote.com/about/what_is_en/

Get your Memorable Facebook Profile, Page or Group Web Address
This application creates a short, easy to remember personal web address to take people directly to your facebook profile, so you can share the link with other people, post it on forums, show it on your myspace page or print it on your business cards.

Anyone will be able to use a link like this to go direct to your facebook profile:
http://profile.to/AnyNameYouChoose/

Or for facebook business/artist/political pages you could choose one of these:

http://band.to/AnyNameYouChoose/
http://politician.to/AnyNameYouChoose/
http://artist.to/AnyNameYouChoose/ http://companies.to/AnyNameYouChoose/ http://facebook.dj/AnyNameYouChoose/

Or for Facebook groups:

http://groups.to/AnyNameYouChoose/

To get your free web address now:
http://apps.facebook.com/webaddress/

This shows what is possible with the newest Flash 3D engines

http://papervision3d.org/

{original post by Kevin Grandia on March 20, 2009}

See this video by Kevin Grandia who interviewed Erik Rolfsen, Web News Editor for TheProvince.com.
He talks about how the changing times ahead have arrived!
http://vimeo.com/3772364

For more about this topic and others, visit Kevin Grandia’s website:
http://www.hoggannewmedia.com/

{Original post from the Capulet Communications website.}

Building on the sold-out course we taught for UBC Continuing Education this winter, Capulet is running full-day workshops in Vancouver and Victoria to teach communicators and marketers, as well as small business owners, how to add social media into their marketing mix.

We’ll discuss the dos and don’ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette. You’ll learn how to:

Bring more visitors to your website
Increase your company’s visibility online
Approach bloggers and other online influencers about your products and services
Get your website social media ready
Craft a potent social media pitch
Incorporate online channels like Facebook, YouTube and Twitter into your marketing programs
Avoid campaign killers and online faux-pas

To read more and register for this course, visit Capulet’s website.