Social Media Mistakes Businesses Should Avoid

{original post By Mark Riffey , 05-27-09 Flathead Beacon

Mistake # 1 - Where’s the fire?

This one is the easiest to commit so of course it’s one of the mistakes that can make your social media efforts far less effective – and perhaps a total waste of time.

You’ve heard the saying that it’s hard to drink from a fire hose. In the social media world, it’s also hard to read from one.

One of the easiest things to do - and most important to avoid - is the temptation to flood the place with automated messages.

Mistake # 2 – I don’t kiss on the first date

One of the most common mistakes I see in Twitter is the “Hey, thanks for following, want to buy my product?” direct message (in Twitter lingo, a “DM”).

Mistake #3 – I don’t care about your politics, grandma

Don’t assume that everyone wants to listen to your politics much less the F bomb.

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