What is Twitter? 69 Percent of Adults Don’t Really Know
You would think that with an estimated $48 million of free media coverage per month, most people would at least have a pretty good idea about what Twitter is, even if they aren’t users themselves. But according to a new study out today from Harris Interactive, 69 percent of adults don’t know enough about Twitter “to have an opinion about it.”
Of those that do have an opinion of Twitter, 12 percent think it’s poised for exponential growth, another 12 percent think it’s something that will stay relegated to “young people and the media,” while 8 percent think it’s just a passing fad.