Will Google Wave Eliminate the Need for PR as Media Relations?
New media has already reminded us that PR stands for public relations and not just media relations. This is still something that many organizations are navigating at the moment. Now Google is giving us yet another Wave of innovation and showing us what is possible in the browser. It was developed by the team that gave us Google Maps. From the site:
A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.
A wave is shared.Any participant can reply anywhere in the message, edit the content andadd participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.
A wave is live. With live transmission as you type, participants on a wave can havefaster conversations, see edits and interact with extensions in real-time.
