Archive for November, 2009

Happiness, Social Networks, and other ties that bind

Posted in Social Networking Media on November 25th, 2009 by admin – Be the first to comment

Original post by LAURA VANDERKAM @ City Journal
You Say Potato, I’ll Say Potato
How social networks influence our behavior and outlook
18 November 2009
Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives, by Nicholas A. Christakis and James H. Fowler (Little, Brown, 352 pp., $25.99)

Before Facebook, few of us asked others, explicitly, to be our friends. We didn’t monitor how many friends we had as an indication of our status or scroll through listings of friends of friends to pad our own list.

Yet the history of humanity is a history of social networking all the same, according to Nicholas A. Christakis and James H. Fowler, authors of Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives. “Our connections affect every aspect of our daily lives,” they write. “How we feel, what we know, whom we marry, whether we fall ill, how much money we make, and whether we vote all depend on the ties that bind us.” And the burgeoning field of network research is revealing that “our connections do not end with the people we know.” Social networks take on lives of their own, transmitting information, germs, and habits between people who are nearly as tangentially linked as actors in the old parlor game Six Degrees of Kevin Bacon. “Friends of friends of friends can start chain reactions that eventually reach us,” the authors argue, “like waves from distant lands that wash up on our shores.”

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The official Twitter newswire for the Government of British Columbia

Posted in Technology News on November 19th, 2009 by admin – Be the first to comment

The official Twitter newswire for the Government of British Columbia.
Follow them:
http://twitter.com/BCGovNews

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Social Networking in Plain English

Posted in Social Networking Media, Technology News on November 18th, 2009 by admin – Be the first to comment

A short introduction to the concepts behind social networking websites.

What it Teaches

“Social Networking in Plain English” introduces the basic ideas behind Social Networking. The video focuses on the role of social networking in solving real-world problems. The video includes:

The role of people networks in business and personal life
The hidden nature of real-world people networks
How social networking sites reveal hidden connections
The basic features of social networking websites

Watch the Video: http://www.commoncraft.com/video-social-networking

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Twitter Search In Plain English

Posted in Technology News on November 18th, 2009 by admin – Be the first to comment

How Twitter Search creates new opportunities for business feedback, tracking real time news and discovering trends.

What it Teaches

This video uses a metaphor of “Twitterville” to illustrate the opportunities to use the Twitter Search feature to find people and information, read news and discover emerging information. It teaches how Twitter Search:

Helps businesses listen to customer feedback
Creates a real-time news source
Makes trending topics visible
Connects related information with hashtags

Watch Video: http://commoncraft.com/twitter-search

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Blogs in Plain English

Posted in Social Networking Media, Technology News on November 18th, 2009 by admin – Be the first to comment

What it Teaches

“Blogs in Plain English” introduces the concept of a blog as a way for every person to have the power to share news. The video includes:

How blogs are changing the idea of news in the 21st century
How blogs are created and organized
The role of blogs in bringing like-minded people together
How blogs facilitate conversation

Watch Video: http://commoncraft.com/blogs

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Cloud Computing in Plain English

Posted in Technology News on November 18th, 2009 by admin – Be the first to comment

Here is a 3 minute introduction to the basics of cloud computing.

What it Teaches

Using a simple story of a growing florist business, this video explains the basics of cloud computing: how it works and why it makes sense for businesses
and individuals.

The difference between on-site computing and cloud computing
The financial benefits of cloud computing
What makes cloud computing secure and efficient
How cloud computing impacts consumers

Watch Video: http://commoncraft.com/cloud-computing-video

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Behind Coca-Cola’s Biggest Social-Media Push Yet

Posted in Social Networking Media, Technology News on November 18th, 2009 by admin – Be the first to comment

How Expedition 206’s Global Search for Happiness Came Together
{original post at Advertising Age}
by Natalie Zmuda
Published: November 17, 2009

ATLANTA (AdAge.com) — Coca-Cola is gearing up for its largest social-media project ever, one that will test its own internal flexibility and force a number of its global markets into the digital and social-media space.
coke-expedition206-111709

Expedition 206
Expedition 206 will send three 20-somethings to 206 countries and territories where Coca-Cola is sold in 2010. The trio sets off on their 275,000-mile tour from Madrid on Jan. 1, stocked with laptops, video cameras, smartphones and plenty of other gadgetry, in order to document for the masses their search for happiness.
Their journey will be tracked at www.Expedition206.com, as well as through Facebook, Flickr, YouTube and on Twitter @x206. Fans following the expedition will also be able to weigh in on what the trio should do and who they should see at each destination.

Triggering internal collaboration
The company will track media impressions, Facebook and Twitter followers, as well as page views, said Clyde Tuggle, senior VP-global public affairs and communications, to determine how the program is resonating externally. But, already, the program has had its internal successes, namely triggering new collaboration between the communications, public relations and marketing teams. The idea for the program was born in the communications and public relations department, though the marketing team quickly got involved.

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Canada Wins: Facebook Implements New Privacy Policy

Posted in Social Networking Media, Technology News on November 18th, 2009 by admin – Be the first to comment

{original post November 17th, 2009 | by Ben Parr | Mashable}

At the end of Octoboer, Facebook announced that it was revamping its privacy policy. The change, sparked by the intervention of the Canadian government, simplified the new policy, stripped the legal jargon, and put the document up for a comment period by the Facebook community.

That period ended two weeks ago. And because of the positive response (and the fact that there were less than 7000 comments), the new privacy policy is officially in effect. If there had been over 7000 comments, the company would have put the policy up to a vote by the entire Facebook user base.

The new policy is the same as the one proposed in late October. It discusses third party advertising, the right of users to delete profile information, the information it collects, and the rules on sharing information with third parties. Overall, it addresses the Canadian government’s concerns while making the policy easier to understand.

New Privacy Policy:
http://www.facebook.com/policy.php?ref=pf

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IKEA: Facebook Showroom

Posted in Social Networking Media on November 18th, 2009 by admin – Be the first to comment

{article originally posted at Creativity Online}

Forsman and Bodenfors turns Facebook tagging into a promotional tool for the opening of Ikea’s new store in Malmo, Sweden.
Forsman & Bodenfors came up with another innovative digital campaign for Ikea by turning one of Facebook’s basic functions into a promotional tool, to promote the opening of the brand’s Malmo outpost, its most modern store to date. Armed with little media budget, the agency came up with an unconventional Facebook campaign that started with a profile of the store’s manager, Gordon Gustavsson. Gustavsson uploaded pictures of the store’s showrooms to his photo album and any “friends” who tagged the products with their names then won those items.

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The Über-Connected Organization: A Mandate for 2010

Posted in Social Networking Media on November 18th, 2009 by admin – Be the first to comment

The Über-Connected Organization: A Mandate for 2010
{original post at Harvard Business Publishing}
8:54 AM Wednesday November 11, 2009
by Jeanne C Meister and Karie Willyerd

Think about your organization and ask yourself these two questions:

Are external social media sites restricted or blocked while at work?
Is the use of social media in the workplace inhibited or frowned upon?
If you answered yes, then your organization is one of the majority of firms with over 100 employees that have yet to embrace the use of social media in the workplace for the average worker. In a study conducted by Robert Half Technology entitled “Whistle But Don’t Tweet At Work,” many organizations are struggling with how to integrate social media into the workplace.

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