ORIGINAL POST: Matt Hartley, Financial Post Published: Tuesday, March 16, 2010
Yesterday at the South By Southwest Interactive (SXSWi) conference in Austin, Tex., Twitter Inc. chief executive Evan Williams announced a new service, which will allow third-party websites to integrate Twitter into their online operations.
The new service, dubbed @anywhere, will enable Websites to use Twitter simply by adding a few lines of code to their properties. Twitter said that sites operated by Amazon.comInc., Yahoo Inc., YouTube and The New York Times will be among the first to offer new Twitter-integration services. “Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page — and that’s just the beginning,” Twitter co-founder Biz Stone wrote on the company’s official blog.