By Dani Babb   |   March 09, 2010

In today’s social media-driven marketing frenzy, online business owners are expected to be top in their game in using tools like Facebook and Twitter to their advantage. These free tools are increasing in popularity but also in saturation–many people report not reading updates anymore because of “information overload.” It’s important to keep information fresh, useful and purposeful while adding, if your brand allows, some humor and interesting information.

One of the most common questions I get about Facebook is, “What options should I use? Groups or regular pages?” This is a more complicated question than it seems on the surface, but important for making certain you spend your hard-earned money and precious time in areas that will give you the most bang for your buck. You can certainly have both, but it’s important to know what you can and can’t do with each.