Will Google Wave Eliminate the Need for PR as Media Relations?
by Valeria Maltoni on 07/12/2009 09:15 0 comments

New media has already reminded us that PR stands for public relations and not just media relations. This is still something that many organizations are navigating at the moment. Now Google is giving us yet another Wave of innovation and showing us what is possible in the browser. It was developed by the team that gave us Google Maps. From the site:

A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.

A wave is shared.Any participant can reply anywhere in the message, edit the content andadd participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.

A wave is live. With live transmission as you type, participants on a wave can havefaster conversations, see edits and interact with extensions in real-time.

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{original post By Mark Riffey , 05-27-09 Flathead Beacon

Mistake # 1 - Where’s the fire?

This one is the easiest to commit so of course it’s one of the mistakes that can make your social media efforts far less effective – and perhaps a total waste of time.

You’ve heard the saying that it’s hard to drink from a fire hose. In the social media world, it’s also hard to read from one.

One of the easiest things to do - and most important to avoid - is the temptation to flood the place with automated messages.

Mistake # 2 – I don’t kiss on the first date

One of the most common mistakes I see in Twitter is the “Hey, thanks for following, want to buy my product?” direct message (in Twitter lingo, a “DM”).

Mistake #3 – I don’t care about your politics, grandma

Don’t assume that everyone wants to listen to your politics much less the F bomb.

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Neither shalt thou write on his wall
{original post by Philip Pullella, Reuters May 24, 2009}

You won’t get an e-mail saying Pope Benedict added you as a friend and you can’t “poke” him or write on his wall, but the Vatican is still keen to use the networking site Facebook to woo young people back to church.

A new Vatican website, www.pope2you.net, has gone live, offering an application called “The pope meets you on Facebook,” and another allowing the faithful to see the Pope’s speeches and messages on their iPhones or iPods.

The Vatican’s World Communications Day today is devoted to communicating the gospel with new technologies.

“We recognize that a church that does not communicate ceases to be a church,” said Msgr. Paul Tighe, secretary of the Vatican’s Social Communications department.

“Many young people today are not turning to traditional media like newspapers and magazines any more for information and entertainment. They are looking to a different media culture, and this is our effort to ensure that the Church is present in that communications culture.”

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{original post May 19th, 2009 | by Jennifer Van Grove from Mashable.com}

Lately we’re seeing business card applications for mobile phones, SMS, and the web sprout up faster than we can follow. We’ve got 8 fantastic options for the iPhone, and a super simple SMS option courtesy of Contxts, and now there’s something even easier for us Twitterholics.

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{original post by Chris Brogan}

We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer.

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Original Post April 27th, by Sharlyn Lauby at Mashable, The Social Media Guide

Companies are realizing that people are talking about them whether they like it or not. As a result, they’re deciding whether they should consider having a social media presence, and hence, a policy. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.
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Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at any time, from anywhere. And it’s free.

http://www.evernote.com/about/what_is_en/

Get your Memorable Facebook Profile, Page or Group Web Address
This application creates a short, easy to remember personal web address to take people directly to your facebook profile, so you can share the link with other people, post it on forums, show it on your myspace page or print it on your business cards.

Anyone will be able to use a link like this to go direct to your facebook profile:
http://profile.to/AnyNameYouChoose/

Or for facebook business/artist/political pages you could choose one of these:

http://band.to/AnyNameYouChoose/
http://politician.to/AnyNameYouChoose/
http://artist.to/AnyNameYouChoose/ http://companies.to/AnyNameYouChoose/ http://facebook.dj/AnyNameYouChoose/

Or for Facebook groups:

http://groups.to/AnyNameYouChoose/

To get your free web address now:
http://apps.facebook.com/webaddress/

{original post by Kevin Grandia on March 20, 2009}

See this video by Kevin Grandia who interviewed Erik Rolfsen, Web News Editor for TheProvince.com.
He talks about how the changing times ahead have arrived!
http://vimeo.com/3772364

For more about this topic and others, visit Kevin Grandia’s website:
http://www.hoggannewmedia.com/

{Original post from the Capulet Communications website.}

Building on the sold-out course we taught for UBC Continuing Education this winter, Capulet is running full-day workshops in Vancouver and Victoria to teach communicators and marketers, as well as small business owners, how to add social media into their marketing mix.

We’ll discuss the dos and don’ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette. You’ll learn how to:

Bring more visitors to your website
Increase your company’s visibility online
Approach bloggers and other online influencers about your products and services
Get your website social media ready
Craft a potent social media pitch
Incorporate online channels like Facebook, YouTube and Twitter into your marketing programs
Avoid campaign killers and online faux-pas

To read more and register for this course, visit Capulet’s website.