Technology News

Behind Coca-Cola’s Biggest Social-Media Push Yet

Posted in Social Networking Media, Technology News on November 18th, 2009 by admin – Be the first to comment

How Expedition 206’s Global Search for Happiness Came Together
{original post at Advertising Age}
by Natalie Zmuda
Published: November 17, 2009

ATLANTA (AdAge.com) — Coca-Cola is gearing up for its largest social-media project ever, one that will test its own internal flexibility and force a number of its global markets into the digital and social-media space.
coke-expedition206-111709

Expedition 206
Expedition 206 will send three 20-somethings to 206 countries and territories where Coca-Cola is sold in 2010. The trio sets off on their 275,000-mile tour from Madrid on Jan. 1, stocked with laptops, video cameras, smartphones and plenty of other gadgetry, in order to document for the masses their search for happiness.
Their journey will be tracked at www.Expedition206.com, as well as through Facebook, Flickr, YouTube and on Twitter @x206. Fans following the expedition will also be able to weigh in on what the trio should do and who they should see at each destination.

Triggering internal collaboration
The company will track media impressions, Facebook and Twitter followers, as well as page views, said Clyde Tuggle, senior VP-global public affairs and communications, to determine how the program is resonating externally. But, already, the program has had its internal successes, namely triggering new collaboration between the communications, public relations and marketing teams. The idea for the program was born in the communications and public relations department, though the marketing team quickly got involved.

Read entire article

  • Digg
  • del.icio.us
  • Facebook
  • Reddit
  • StumbleUpon
  • TwitThis

Canada Wins: Facebook Implements New Privacy Policy

Posted in Social Networking Media, Technology News on November 18th, 2009 by admin – Be the first to comment

{original post November 17th, 2009 | by Ben Parr | Mashable}

At the end of Octoboer, Facebook announced that it was revamping its privacy policy. The change, sparked by the intervention of the Canadian government, simplified the new policy, stripped the legal jargon, and put the document up for a comment period by the Facebook community.

That period ended two weeks ago. And because of the positive response (and the fact that there were less than 7000 comments), the new privacy policy is officially in effect. If there had been over 7000 comments, the company would have put the policy up to a vote by the entire Facebook user base.

The new policy is the same as the one proposed in late October. It discusses third party advertising, the right of users to delete profile information, the information it collects, and the rules on sharing information with third parties. Overall, it addresses the Canadian government’s concerns while making the policy easier to understand.

New Privacy Policy:
http://www.facebook.com/policy.php?ref=pf

  • Digg
  • del.icio.us
  • Facebook
  • Reddit
  • StumbleUpon
  • TwitThis

Courses on Twitter, LinkedIN, Wordpress, and Facebook, Victoria, BC

Posted in School and Classes, Technology News on October 14th, 2009 by admin – 2 Comments

Sector Learning has restructured their Social Media Courses: now you can choose half-day each of Twitter, LinkedIn, WordPress or Facebook. And the online sessions (think webinar) are still included. http://www.sectorlearning.com/

  • Digg
  • del.icio.us
  • Facebook
  • Reddit
  • StumbleUpon
  • TwitThis

Social media driving new business thinking

Posted in Social Networking Media, Technology News on October 6th, 2009 by admin – 1 Comment

Original Post
Architects of change
Alexandra Lopez-Pacheco, Financial Post
Published: Monday, September 28, 2009

Many believed the recession would force businesses to survive on starvation-like revenues for a prolonged gloomy period. But as the more humble recession than anticipated begins shuffling out the door, the real story, the long-term one, remains the major social and technological changes that are likely to transform most business models in the years come: internationalization, technology - with Web 2.0 in the forefront - environmental issues and the global trend toward urbanization.

Read more: http://www.financialpost.com/executive/smart-shift/story.html?id=2042949#ixzz0TCnaETYQ

  • Digg
  • del.icio.us
  • Facebook
  • Reddit
  • StumbleUpon
  • TwitThis

Aspect website launched using Drupal, Victoria, BC

Posted in Star Global News, Technology News on September 15th, 2009 by admin – Be the first to comment

www.aspect.bc.ca

www.aspect.bc.ca

ASPECT is a not-for-profit advocacy group that provides membership benefits, leadership resources, event management, and workshops and products for purchase by the community-based employment and skills training sector.

ASPECT selected Star Global’s recommendation for a Drupal portal software to replace their old website. The old website was custom built, and lacked the editing and community features present in modern CMS software. The upgrade to a new software that supports multiple users and the ability to allow for comments features were a required module. ASPECT can build on the platform to include a membership directory and interactive features.

The self-editing features of Drupal were ideal for ASPECT. They can
add pages in-house, including adding links under hierarchical navigation
menus. Images and files can be uploaded through the web browser, and pages are edited in a word processor like WYSIWYG interface.

Four levels of user roles were created on top of the two usually included
with Drupal. These allow for protected access to areas only accessible by
the organization’s membership, and the board of directors. There are also two levels of access for ASPECT - the staff and administrators.

Daily news is posted by ASPECT, who pull web clipping from many news
sources. Web site software was configured to publish these headlines on the website homepage, the left side bar, and they are automatically “tweeted” to Twitter. The news is indexed under subcategories, each of which has its own syndicated RSS feed.

CiviCRM software, installed as a module for Drupal, provides the ability to
accept conference and event registrations online. Payments are processed using Paypal Website Payments Pro Canada services. CiviEvent - part of CiviCRM - allow complex event management features required by ASPECT; event registration can have multiple choices for event attendance and additional add-on fees.

Other features of the Drupal software for a portal and web Content Management System (CMS) provided the following functionality:

  • Allows members and customers to login for special services. This will be used to help implement a single sign-on functionality
  • Display a events calendar. This is managed using Drupal, or in the future can be managed using the Sage CRM software
  • Shopping cart module, for product sales
  • Event management module allows for the registration of conferences, including multiple activities to be selected
  • Includes a website search function
  • Best of all, the Drupal software can be customized and configured as needed, there are no license fees, and it is supported by a large developer community.

    Visit the website: www.aspect.bc.ca

    • Digg
    • del.icio.us
    • Facebook
    • Reddit
    • StumbleUpon
    • TwitThis
  • Courses - Social Media for Business Success, Victoria BC

    Posted in School and Classes, Technology News on September 10th, 2009 by admin – Be the first to comment

    sectorlearningsolutions
    Courses - Sector Learning Solutions - Sector Learning Solutions Inc.
    http://www.sectorlearning.com/
    This innovative, 6 week learning program uses Social Media Tools to teach Social Media tools, concepts, and strategies. Social Media tools will help you increase your depth of client contact and expand the reach of your business.

    Read more details here

    • Digg
    • del.icio.us
    • Facebook
    • Reddit
    • StumbleUpon
    • TwitThis

    Two Social Media business lectures/courses in Victoria, BC in September 2009

    Posted in School and Classes, Social Networking Media, Technology News on September 2nd, 2009 by admin – 1 Comment

    Here’s some great events you don’t want to miss by Sun Star Media (not Star Global), that’s SUN STAR. They are a local Victoria company, and they’re offering lectures and training for your organization. Whoop! Check out their website for more information: http://www.sunstarmedia.ca

    IS SOCIAL MEDIA MARKETING RIGHT FOR YOUR BUSINESS?

    (1 1/2 hours)
    twitterfollow
    Blogging, LinkedIn, Twitter, Facebook… the use of social media is exploding and it’s left many business owners wondering if its time to get on the bandwagon.

    Terri Davies, co-owner of Sunstar Media will attempt to answer this an many other related questions in this dynamic luncheon lecture:
    – What is social media?
    – How is are other companies using it successfully?
    – How does a small business benefit from social media?
    – Can you time-manage effectively using social media?

    Gourmet lunch will be provided by Ambrosia catering (includes vegan options)

    Date: Monday September 14th, 2009
    Time: 11:30-1pm
    Location: Ambrosia Conference and Events Centre
    Cost: $25 including tax (cash or cheque)
    RSVP required. This is a sell-out event.
    info@sunstarmedia.ca

    CREATING A SOCIAL MEDIA STRATEGY FOR YOUR BUSINESS

    (3 1/2 hours)
    Social Media Funnel
    You already know there is power in social media marketing, but now you want to know how to tap into it effectively. Is blogging beneficial in your business, or would you be better served by LinkedIn or Facebook? Is Twitter a waste of time? This engaging 3 ½ hour seminar will take an in-depth look at ‘netiquette’ and give you tools to empower you in using social media.

    Gourmet breakfast, refreshments and snack break included.

    Date: Thursday September 24th, 2009
    Time: 9:00am-12:30pm
    Location: Ambrosia Conference and Events Centre
    Cost: $95 including tax (cash or cheque)
    RSVP required. This is a sell-out event.
    info@sunstarmedia.ca

    • Digg
    • del.icio.us
    • Facebook
    • Reddit
    • StumbleUpon
    • TwitThis

    The first-ever video advertisement will be published in a traditional paper magazine in September 09

    Posted in Social Networking Media, Technology News on August 28th, 2009 by admin – Be the first to comment

    Video appears in paper magazines

    Magazine publishers are beginning to experiment with new technologies_46234885_-1
    The first-ever video advertisement will be published in a traditional paper magazine in September.
    The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly.
    The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries.
    The chip technology used to store the video - described as similar to that used in singing greeting cards - is activated when the page is turned.
    Each chip can hold up to 40 minutes of video.

    Read whole story

    More on the story by Zee at Nextweb

    This September, a partnership between American TV network CBS, drink giant Pepsi and Entertainment Weekly magazine will mark the first time a video advertisement has appeared within a paper magazine.cbs_pepsi

    CBS will insert a paper-thin interactive video screen into copies of the Sept. 18 issue of Time Inc.’s Entertainment Weekly. The screenswill be around the size of a mobile phone display and have rechargeable batteries.

    When readers open the magazine to the ad pages, it will activate a chip used to store the video (similar to a singing greeting card), they will then see a small screen flicker on and start to load a video. By pressing one of five different buttons, readers can watch a video montage from a number of different CBS TV shows. Each chip can hold up to 40 minutes of video.

    Where does Pepsi play into this you ask? Well Pepsi will pay for the co-branded print ad for their Pepsi Max drink, the high-caffeine, low-calorie beverage aimed at men.

    • Digg
    • del.icio.us
    • Facebook
    • Reddit
    • StumbleUpon
    • TwitThis

    Web series is headed to Food Network Canada

    Posted in Social Networking Media, Technology News on August 27th, 2009 by admin – Be the first to comment

    Original Post @ National Post, August 22, 2009
    “I honestly don’t know, in this day and age, how TV shows will get made without having an initial run on the Web,” Ms. Giosia (from Bitchin’ Kitchen) said in an interview. “Networks are very wary, and everyone says you have to try it on the Web first. They want to see how this concept performs on the online market before investing hundreds of thousands of dollars in a TV series.”

    Read entire story

    Original Post @ Food Network Buys Bitchin’ Kitchen
    Community - News
    Wednesday, 01 April 2009 14:27
    Toronto—Bitchin’ Kitchen is headed to Food Network Canada which has greenlit the edgy cooking show, slated for production this Fall 09’. Executive producers Tricon Film & Television will be debuting the Bitchin’ Kitchen TV series this week at MIPTV in Cannes.

    Bitchin’ Kitchen is a 6 X 30 series that follows Nadia G — dubbed the “anti-Rachael Ray,” on a riotous romp through the kitchen. The show started out as a mobile and web series, winning the coveted Wave Award for ‘Favorite Mobile Comedy Series’ after its first season on air –- beating out Conan O’Brian’s mobile series. The quirky and fun content was quickly picked up by the social networks and went viral on Youtube and iTunes.

    Watch Video
    Visit Bitchin’ Kitchen website

    Read whole article

    • Digg
    • del.icio.us
    • Facebook
    • Reddit
    • StumbleUpon
    • TwitThis

    How 10 digits will end privacy as we know it

    Posted in Technology News on August 21st, 2009 by admin – 1 Comment

    August 17, 2009 6:01 AM PDT
    How 10 digits will end privacy as we know it
    by Ari Juels (Guest columnist CNET News)

    Internet denizens and urban dwellers alike need to recognize that an era of anonymity is ending.
    The population of the world stands at about 7 billion. So it takes only 10 digits to label each human being on the planet uniquely.

    This simple arithmetic observation offers powerful insight into the limits of privacy. It dictates something we might call the 10-Digit Rule: just 10 digits or so of distinctive personal information are enough to identify you uniquely. They’re enough to strip away your anonymity on the Internet or call out your name as you walk down the street. The 10-Digit Rule means that as our electronic gadgets grow chattier, and databases swell, we must accept that in most walks of life, we’ll soon be wearing our names on our foreheads.

    Read the whole article

    • Digg
    • del.icio.us
    • Facebook
    • Reddit
    • StumbleUpon
    • TwitThis

    Powered by WordPress