"Because We Don't Produce the Same Website Twice"
Greenway Carpet Care
Victoria, British Columbia
Greenway Carpet Care provides earth friendly carpet cleaning in Victoria, BC, using a combination of technology, plus non-toxic cleaning agents to ensure your home is a clean and healthy environment to live in.
Greenway Carpet Care already had a website, but they wanted to take advantage of blogging and social media marketing. Star Global created a blog and linked it through the navigation bar of their existing website, and provided a live feed from the home page so clients can easily read new blog entries, and access links to social media websites like Twitter and Facebook.
In order for Greenway Carpet Care to increase usage of the website by providing relevant new information to the public on a regular basis, Star Global recommended Wordpress CMS (blog software) in order to maintain an ongoing and active posting of current industry news and information. This encourages people to return often. To help the Greenway Carpet Care manage stories, media information, and build a resource centre with articles, conference material, publications etc., Star Global also recommended using a blog to catalogue publically available, industry related information.
An RSS feed is provided with any blog software. Articles can be syndicated throughout the Internet, and users may subscribe the news feed using their preferred software or service.
Star Global designed the blog with a modern spin on their existing marketing materials, and when Greenway Carpet Care is ready to replace the website in future, the blog will already display their most recent marketing efforts.