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"Because We Don't Produce the Same Website Twice"


Stephen Fortner Goldsmith
Stephen Fortner Goldsmith
Retail & Consumer Products
Victoria, British Columbia

Stephen Fortner Goldsmith is an established jewellery merchant and designer. His shop already provides custom jewellery design for one-of-a-kind pieces, and services jewellery for his large base of customers. Already having a simple web site in place, Stephen Fortner required a web site that matched the high quality products he specializes in.

The goal of the new web site was to create a web-based retail store specifically his ready-made jewellery, available in limited quantity. The shopper can view professional photographs and read expert appraisals before making a decision on their products. A customer can select and pay for their jewellery in real-time by credit card and have it shipped to them.

The product catalog was organized by Star Global, including the assignment of product SKUs to allow order fulfillment more straightforward. Store administrators can edit the product details, prices, photos and availability anytime through a web browser. This is especially useful to change the list of featured products, change sale and discount prices, and to mark products that have become sold out.

The online shopping software provided many features out-of-the-box. Specific customizations created a more user friendly and elegant shopping experience. Customers can browse by price for that special gift and currency conversion of prices is one click away.